Case Studies: Redesign Health
CASE STUDIES: REDESIGN HEALTH
Creating & executing a content strategy amidst a rebrand
Define a new category of business model and guide the creation of communications materials, a content strategy, and a conference/awards strategy heading into a full rebranding announcement.
Conduct stakeholder interviews across the multi-faceted business, understand the brand’s deep expertise in the healthcare industry, and guide the creation of a content strategy that will help inform differentiated content and the brand’s positioning as leaders in the industry.
A robust content strategy informed by brand voice and values, an extensive content calendar and tracker, and the foundation to develop industry-defining content.